About RY Public Relations:

Pamela Jaffee, Executive Strategist

Principal and Founder of RY Public Relations, LLC:

I'm a strategic communications leader with more than 20 years of experience driving national publicity campaigns, building bestselling brands, and shaping the public conversation around storytelling, equity, and culture. I’ve led award-winning media and branding efforts for major publishing houses — launching imprints, managing high-impact author platforms, and securing consistent national media coverage across The New York Times, The Washington Post, USA Today, NPR, The Today Show, GMA, CNN, and beyond.

My specialty? Making stories matter. Whether amplifying underrepresented voices, connecting authors to readers, or building loyalty through narrative, I’ve always believed in the power of communication to connect people and spark change.

I’ve served since 2019 as an elected Councilperson in the Town of Rye, New York, representing 45,000 residents. I helped launch annual Pride celebrations, guided the Town to Climate Smart and Tree City USA accreditations, and improved transparency through updated websites, social media, and SMS outreach. As Sustainability Committee chair, I led initiatives from LED retrofits to the adoption of EV infrastructure. As Pride co-chair, I built programs that celebrated inclusion. In both publishing and public service, I learned that real progress begins with listening, collaboration, and equitable access.

Now, I bring the same strategic clarity and storytelling instinct to publishing clients as well as mission-driven organizations, public initiatives, and advocacy work. I believe communications can build trust, shift culture, and improve lives — and I’m proud to be part of that work, whether between the pages, on a national stage or in my own backyard.

Author clients have included:

Tessa Bailey, S.A. Chakraborty, Meg Cabot, C. Robert Cargill, Alexis Hall, Kim Harrison, Talia Hibbert, E L James, Eloisa James, Beverly Jenkins, Richard Kadrey, Susanna Kearsley, R.F. Kuang, Claire Legrand, Sarah MacLean, Susan Elizabeth Phillips, Julia Quinn, Katee Robert, Kennedy Ryan, Scarlett St. Clair, Laura Thalassa, Mia Sheridan, Paul Tremblay, and many more.

Brand client experiences:
Publishing: Avon Books, Bloom Books, Harlequin Enterprises, Harper Voyager, MIRA Books, Red Dress Ink, Sourcebooks Casablanca, William Morrow
Consumer: Dom Perignon, Greek Olive Oil, Harrah's Casinos, Moët et Chandon, Shisheido, Singapore Tourism, Victorinox USA & more

Let’s connect.